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internal-link-analyzer

Internal link analysis maps the link graph within a website — which pages link to which, anchor text patterns, link depth from homepage. Strong internal linking (hub-and-spoke) helps SEO by distributing PageRank and helping crawlers discover all pages. Orphan pages (no incoming internal links) often go unindexed. The ZTools Internal Link Analyzer parses an HTML page or a URL, extracts all internal links, classifies them (text vs nav vs footer), and counts unique destinations.

Use cases​

Audit a page's internal-linking strategy​

"How many internal links does this page have?" — quick count from pasted HTML.

Find anchor-text patterns​

List all anchor texts pointing at the same destination — useful for diversifying anchor text.

Spot orphan pages​

After mapping all internal links, pages absent from the graph are orphans.

Audit redirect chains​

Combined with the redirect-chain checker, find internal links that hit redirects.

How it works​

  1. Paste HTML or URL — For URL fetch, tool requires CORS-permissive site or browser extension.
  2. Parse — DOM parser extracts all <a href> elements.
  3. Classify — Internal vs external (same domain or not). Within internal: nav / footer / body / inline.
  4. Display — Table of (destination, anchor text, count). Plus stats: total internal, total external, top destinations.

Examples​

Input: Page with 30 internal links

Output: Unique destinations: 22 (some destinations linked multiple times). Top destination: /pricing (5 links).

Frequently asked questions​

CORS issues?

Browser CORS prevents fetching arbitrary sites. Paste the HTML directly, or use a browser extension that bypasses CORS for whitelisted sites.

Privacy?

All processing in browser.

Tips​

  • Aim for 6-8 internal links per content page (hub-and-spoke pattern).
  • Diversify anchor text — every link to /pricing reading "click here" is wasted.
  • Orphan pages should be linked from at least one navigation element OR sitemap.xml.

Try it now​

The full internal-link-analyzer runs in your browser at https://ztools.zaions.com/internal-link-analyzer — no signup, no upload, no data leaves your device.

Open the tool ↗

Last updated: 2026-05-06 · Author: Ahsan Mahmood · Edit this page on GitHub